PRN – Nutrition Site Redesign

PRN – Physician Recommended Nutriceuticals, contracted Avantrogue to redesign their website (their primary sales channels for all customers). The redesign pushed the top products recommended by doctors to a scrolling A-spot (above the fold), and streamlined the checkout process by creating a dynamic, one-page checkout. In implementing just these two changes, organic traffic conversion rate increased by 5%.

e-commerce, UX